Microsoft’s Bing search engine has been one of the most recent disasters by any giant organization. Microsoft spent millions of dollars on it’s search engine, advertising it to the fullest potential it can. It integrated Bing search into Internet Explorer, but still, Google continued to firmly stay at the top. Guess why?
Google has become a strong brand household name, and more than that, it’s a verb now! No amount of advertising bucks can beat that. You need years of solid performance to become a verb such as Google. And to topple Google, you not only need to consistently be at your supreme best, but also need to make immense sacrifices which Bing is making right now by bleeding millions. As of now, Microsoft has lost $5.5 billion on Bing since its 2009 inception.
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It is already yet another failed experiment by Microsoft. Not that Google had been successful though in all their attempts (remember Buzz?). But such a loss in a massive scale as Microsoft is having currently is unheard of in recent times. But it’s always nice to see competition around, it gave Google a kickstart to revamp their own interfaces and designs. We Googlers love it now, don’t we!
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